Partner with an art director and create spec ads together.Take a copywriting course and use your course assignments in your portfolio.To help you get started, we collected some ideas on how you can get some samples to create a copywriting portfolio with no experience: They’ll focus on your ideas and writing skills -not the brand names or number of projects they see in there. Creative directors like Katie Bero from DDB told us in interviews that they don’t mind seeing spec ads and made-up projects in junior portfolios. The truth is, you don’t need paid copywriting experience to create writing samples for your portfolio. Because you need a real copywriting gig to then use as a sample… But how do you get one without having a finished portfolio? But as a beginner with no experience, even just getting a writing sample or two might seem like the hardest part of the portfolio building process. How to create a portfolio with no experienceĪs an experienced copywriter, your struggle will be choosing the very best ones from all the projects you’ve done before. So don’t think (and write) too much, try to be concise and focus on the essentials. You can of course add lots more than that, but don’t forget that the time of creative directors and hiring managers is limited. So drop your contact info at the end of each case study, and make sure your contact page is easy to find wherever they are on your site. Once you impress them with your projects, people will want to contact you -and you need to make it really easy for them. Sounds intimidating? Choose a portfolio builder like Copyfolio that’ll help you write it with prompts and guiding questions.Īn easy way to get in touch. Add a separate page for each of your previous assignments, and write brief case studies about them. After all, the whole point of the portfolio is to illustrate your skills by showcasing your best projects. So make sure you write a killer first-fold tagline and optimize your home page. But a lot of copywriters forget that this stands just as true for their portfolio as it does for clients’ sites. As a copywriter, you’ll know all about the importance of a well-written and optimized landing page, so we won’t get into that. Let’s go over these quickly.Ī landing page with compelling copy. What should a copywriting portfolio include?Īlthough there are no official requirements for copywriting portfolios, there are a few things you shouldn’t leave out if you want yours to be effective. Portfolio examples: copywriter sites created with Copyfolio.How to create a copywriting portfolio using a template?.What makes a good copywriting portfolio template?.What should a copywriting portfolio include?.You can also check some popular templates and copywriting portfolio examples for inspiration. We’ll also show you step-by-step how to create your copywriting portfolio in just 30 minutes using Copyfolio. In this post, we’ll go over what you should include in your copywriting portfolio and what makes a good template. To give you a short answer: the easiest way to do so is using a writer website builder and a copywriting portfolio template. But even if you know you need one, how you can create a stunning portfolio is still up in the air. “You have to have one, it’s not even a question,” she said. “If you don’t have a portfolio, what are you even doing?” Ogilvy’s creative director Nicky Lorenzo asked in an interview with Copyfolio.
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